The competition pattern of cosmetics packaging industry was analyzed from five aspects: the competitiveness of existing competitors, the entry ability of potential competitors, the substitution ability of substitutes, the bargaining power of suppliers and the bargaining power of downstream users. At the same time, through the investigation of the existing competitors in the cosmetics packaging industry, the market share index of the cosmetics packaging industry is given to judge the market concentration of the cosmetics packaging industry. At the same time, according to the market share and market influence, the main enterprises are divided into competitive groups, and the characteristics of each competitive group are analyzed. In addition, the strategic trend and investment of the mainstream enterprises are analyzed The trend of the competition pattern of cosmetic packaging industry in the future is judged by the investment trends of new entrants and market entry strategies.
